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Snap unveils ARES to offer Augmented Reality features for businesses

Snap Inc. has introduced AR Enterprise Services (ARES), which enables firms to integrate Snap's Augmented Reality (AR) into their owned and operated channels. Consumers will experience immersive and personalised experiences with their favourite brands using advanced tools, according to Snap. ARES' first solution is the Shopping Suite, which provides a range of products and services including Fit Finder, AR Try-On, and 3D Viewer embedded in retailers' own apps and websites.

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