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Apple leads global smart personal audio category as shipments fall

Despite growth in emerging markets, smart personal audio shipments faced a 3% YoY dip in Q3 2023, reaching 110 million units. Apple still leads the market despite a nominal decline in share. Strategic decisions and the shift towards TWS contributed to the decline, according to Canalys. TWS earphones dominate the market with a 73% share, while wireless headphones surpassed wireless earphones for the first time. Apple retains the top spot with a 21% share, followed by Samsung and boAt. Huawei saw impressive growth in China by leveraging its smartphone presence.

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